To the weak I became weak, to win the weak. I have become all things to all men so that by all possible means I might save some.
1 Corinthians 9:22
Another great post from CMS, this time from Brandon Cox on Repurposing Content for Maximum Impact. It’s a great idea to get a message out to as many people as possible, repeating it through different media; print, digital, word-of-mouth. We’re pretty good at this with event marketing material, not so good with repackaging the real stuff; sermons, bible studies, etc.
The mission has never changed: Get the gospel to the world. But the tools have multiplied many times over, allowing us to do it more efficiently than ever before.